Big Data

Cevery second, we procreate approximately 29,000 Gigabytes (GB) of data worldwide, or 2.5 trillion bytes of data every day. It’s the information from everywhere: messages we send to each other, videos we post, weather information, GPS signals, transactional records of online purchases and so much more. This big data is called Big Data.
The concept, as it is currently defined, encompasses a set of technologies and practices intended to store very large masses of data and analyze them very quickly.

The use of big data brings new horizons in many areas: marketing, finance, politics, commerce. Thanks to analytical tools and data modelling, we perform trend or predictive analysis, draw up profiles, anticipate risks and monitor phenomena in real time.

Big Data at the service of your business

Big Data is a revolution for marketing departments. We are talking about predictive marketing, predictive marketing will allow process the data collected on the habits of your customers and their future needs. This anticipation of behavior will become a real asset to best meet their needs and thus produce more efficiently.

Big data opens up new horizons in marketing. Companies are using it to personalize messages to the extreme and reach the right people at the right time. The objective, an optimized return on investment of advertising campaigns.

Other big data applications

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Although initially the prerogative of large groups such as Google, Facebook or Amazon, Big Data allows SMEs to make them more productive, more profitable and more powerful. SMBs are generally more agile and are able to act faster on data-driven insights. In addition, they can have access to this data.