From software SIRI presented by Apple in 2011, to the self-driving cars already on the streets of Silicon Valley, artificial intelligence (IA) does not stop progress. Although sci-fi movies and books like to portray AI as increasingly human-like robots, this technology actually encompasses many other applications.
Artificial intelligence is developing so fast (machine learning, deep learning, bots, mixed reality…). Some companies fear the complexity of technologies and their implementation, not to mention the costs of investing in artificial intelligence solutions and software. However, the uses of AI are democratizing offering a different management of problems that is more efficient, and there are very simple apps to get started. And, in all sectors (commerce, finance, health, agriculture, banking, medicine, industry, etc.), the benefits are there: personalized and proactive commitment customers, better autonomy and collaborative work of employees.
What exactly is artificial intelligence?
Artificial Intelligence (AI) is a technology that allows machines to learn from experience, adapt to new data, and perform human tasks . Most examples of AI making headlines these days (from chess-playing computers to self-driving cars) rely heavily on the deep learning and natural language processing. With these technologies, it is possible to train computers to perform certain tasks by processing large amounts of data and finding patterns.
Artificial Intelligence is no longer science fiction. Indeed, it is clear that Siri, Alexa, Cortana, chatbots or intelligent robots have invested in the real world</span >. With its ability to learn, AI is spreading in all activities of the company: from the production chain, to customer relations, including logistics, research, and even human resources.
Some applications of artificial intelligence
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- AI at the service of customer relations
Let’s take the example of customer service: “in this context, AI translates into the implementation of typical virtual assistants Siri or chatbots to collect customer data by asking them about their problems, their frustrations or their level of satisfaction. Besides the debottlenecking of customer service.
1- Merchant sites
AI is also playing an increasingly important role for online sales sites. It suggests new articles to consult based on the user’s history, as well as the navigation of other visitors. Sorting centers, for the preparation of goods, are also managed by AI with the growing use of robots which, in an incessant ballet, transport products from one station to another.
2- Emails
E-mails rely heavily on artificial intelligence to optimize their operation and improve the user experience. Spam filters benefit greatly from AI.
3- Navigation apps
Artificial intelligence has changed our traffic habits, thanks to navigation apps like Waze or Google Maps. These determine the shortest route and estimate the arrival time. They can even take real-time traffic into account to automatically modify the trajectory to avoid traffic jams.
4- Search engines
Search engines could hardly function without artificial intelligence, given the colossal size of the web. AI is deployed in the form of robots that crawl sites to index them, but also to rank them and determine the order of presentation according to search terms.
It even allows you to customize the results according to the type of search: display the weather, the distribution of a film, or even perform calculations or currency conversions. Google also offers its Google Suggest feature, the predictive search that displays while typing the query, which attempts to guess the search based on its indexing, frequent searches, and user history.
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