Previously, marketing campaigns were reserved for companies with a big advertising budget, to multinationals. Today, digital marketing has redistributed the cards. The company that starts up and has little means rivals with the biggest. She no longer has any complex to have and takes her share of the market.
With digital marketing, even a freelancer starting a business can implement a simple business process that was previously impossible. No need for a call center, you can communicate easily and efficiently with several customers, who are sometimes at the end of the world.

2. Because your consumers are now digital

93% of consumers who purchased a product from a major retailer did a search on the Internet before (source: Mappy/BVA barometer). Hence the importance of being well positioned on the requests of Internet users: this is called the SEO. So for your business, you no longer have a choice, you must make visible and establish a digital strategy that goes beyond a simple presence on Facebook, a strategy that will turn Internet users into customers.

3. Because digital marketing is cheaper than traditional marketing

It is estimated that a small business can grow to no less than 1,000 people for only $3 thanks to social media and the digital space. For the same audience, contact by post or television advertising would cost between $28 and $57!

4. Because ROI is perfectly measurable

All actions performed on digital are traceable and measurable. ROI of your marketing actions is finally identifiable, and your efforts recognized!

5. Because actions are flexible

From planning to execution, everything happens before your eyes and you keep track of every activity. You can stop or pause your digital actions from an unsatisfactory first intercourse, which will allow you to save time and money.(unlike a regular billboard which will be paid for in advance with no guarantee of payback).

Your “community” is not in one location, but actually your community is spread over the internet. Your community is on Facebook, Twitter, Snapchat, YouTube, Instagram, Pinterest, LinkedIn, forums, and even the comments section of ‘articles. Your community consists of your current customers, your target audiences, and everyone who interacts directly and indirectly with your brand online.
Brands that don’t have a community management plan are missing opportunities to:

1. Handle customer complaints
2. Turn customers into loyal fans
3. Winning influencers and potential customers
4. Network and partner with other brands
5. Get valuable feedback on your products
6. Being the coolest voice in a comment section

It is important to understand the difference between community management and social media marketing, because they each have their own priorities.

Social media marketing is the production and distribution of social content to reach new customers and communicate with your current customers. Here you can focus on things like the reach, engagement, and traffic a post drives to your site.

Community management is what happens after and beyond your posting on the social networks. This is part of customer service, listening to the internet, and actively participating in discussions about your brand.

While social media marketing broadcasts a one-to-many message,</ span>community management often begins on a smaller, more intimate scale. But it can boost your brand presence both on and off your social media pages.